Born on the outskirts of Paris, I hail from a unique intersection of metropolitan density and areas that are a potent blend of the underserved, the melting pot, and the gems of Parisian culture.
The Codes
Navigating my way through the maze of identity and expression, I took a deep dive into Marketing, studying the intricate codes of communication. From brain psychology to understanding the subtle triggers of color and word size, I aimed to decode the language of appeal. Yet, my true calling remained elusive until one defining moment - when I inked my skin with a tattoo of Martinique, infused with the vibrant madras colors.
My heritage speaks volumes about my identity.
I am half-black, with a mother who hails from the picturesque Caribbean island of Martinique, fondly known as 'the flower island'. This island, abundant with a myriad of birds and vibrant flowers, instilled in me an innate need to connect with nature. Perhaps it is why the whispers of the wind inspire my dreams, the weight of the ocean grounds my essence, and the intoxicating aroma of the forest liberates my soul.
Despite being Neuroatypical, my perception of the world is layered with hypersensitivities. Light, sounds, colors, even the energy of those around me affect me profoundly. In this kaleidoscope, colors carry a personal meaning. Where many see red as a color of passion or danger, for me, it is a soothing hue. It's akin to a superhero suit, empowering and comforting.
Growing up, I often felt out of place amid the famed Italian and French fashion houses. The ubiquity of male models echoing the likes of Tom Cruise or Brad Pitt was a stark reminder of the lack of representation. The conventional black pants and white shirts never resonated with me. However, ties became my canvas, a place where I indulged in wild colors and patterns. Even a garish yellow shirt became a beacon of self-expression, because for me, it was all about color.
THE KEY
In that epiphany, I realized my island's vivacious colors held the key. And thus, my journey began in the realm of fashion, leading me to birth a streetwear brand. I see street art as the heartbeat of metropolises, pulsating with stories and dreams. My brand isn't just about clothing; it's about representing the soul of urban landscapes and the myriad colors that define me.